Use casesResearch

Automate competitor monitoring so you hear it first, not late

Mitra automates competitor monitoring by watching your competitors in the apps you already use. Describe the job once and an agent checks ranking changes in Ahrefs and new mentions on Reddit every Monday at 8am, then posts only what is genuinely new to Slack with a line on why each one matters.

Runs: Mondays at 8am
Used by: Marketers · Product Managers

The prompt

Every Monday at 8am, check my three competitors' ranking changes in Ahrefs and look for new mentions of them on Reddit. Post anything genuinely new to #marketing in Slack, each with a one-line note on why it matters.

Ahrefs

Slack

Build this agent

200 credits to start · no credit card

What the agent actually does.

Check the ranking changes
The agent opens Ahrefs and reads where each competitor moved since last Monday — keywords gained, positions lost, new pages picking up traffic.
Search Reddit for mentions
It looks for threads and comments naming those competitors, and reads enough of each one to know whether it is a complaint, a recommendation or a launch.
Drop everything you already know
Last week's positions and last week's threads are compared against this week's, and anything already reported is left out. A quiet week makes a short post.
Write why it matters
Each surviving item gets one line: which of your pages lost ground, which keyword is now contested, what the thread is actually asking for.
Post it to #marketing
The digest lands in Slack before the week starts, and every run is recorded step by step so you can trace any claim back to where it came from.

Make it yours.

For the marketer who means to keep an eye on the competition every week, and drops it the moment the week gets busy. Change any of this by saying so — there is nothing to rewire.

Track a fourth competitor, or swap one out, by editing the list in the instructions.
Move the run to Friday afternoon so the week closes with the picture instead of opening with it.
Stay quiet on weeks when nothing changed, rather than posting an empty digest.

Questions, answered.

How do I automate competitive intelligence without drowning in alerts?

Mitra only reports what changed since the last run, so a quiet week produces a short post or none at all. The agent compares this Monday's ranking positions and Reddit mentions against last Monday's and drops anything it already reported. A rule-based alert cannot make that call; the agent can.

Can Mitra tell me why a competitor's change matters?

Yes — Mitra writes one line on each item explaining why the change matters to you: which page lost ground, which keyword moved, what the Reddit thread is asking for. The agent works from the context in your instructions, so tell Mitra what you care about and the notes sharpen.