Use casesReporting

Report the keywords that moved last week, not the whole ranking table

Mitra checks your tracked keywords in Ahrefs every Monday at 7am and compares each position against the week before. The gainers and the losers are logged in Google Sheets and posted to Slack, each with the page that ranks for the keyword. Keywords that held their position are left out.

Runs
Mondays at 7am
Used by
Marketers
The prompt
Every Monday at 7am, read my tracked keyword positions from Ahrefs, compare them with last week, log the new positions in my 'SEO tracking' sheet, and post only the keywords that moved up or down to #seo in Slack with the page ranking for each.
AhrefsGoogle SheetsSlack
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What the agent actually does.

  1. Read this week's positions

    The agent pulls the current position for every keyword you track in Ahrefs, along with the URL ranking for each one.

  2. Compare with last week

    Last week's row in your 'SEO tracking' sheet is the baseline, so each keyword arrives with a direction and a number of places, not a bare rank.

  3. Log the week

    The new positions are appended to the sheet in the columns you already use, which keeps the history that makes next Monday's comparison possible.

  4. Post only what moved

    Keywords that gained or lost places go to Slack in two groups, up and down. A keyword that sat still is kept in the sheet and out of the post.

  5. Name the pages behind the moves

    Because every keyword carries its ranking URL, the post shows which pages gained and which slipped, so the next hour of work has an obvious target.

Make it yours.

Marketers and content leads who track keywords for a living and do not need to reread the whole table every Monday. Founders doing their own SEO get the same short list without opening a rank tracker. Change any of this by saying so — there is nothing to rewire.

  • Include the previous four weeks, so a keyword drifting down slowly is visible too.
  • Read positions from Semrush or Google Search Console instead of Ahrefs.
  • Email the movers to the content lead on Monday morning and skip Slack entirely.

Questions, answered.

How do I get a weekly keyword ranking report without reading the whole table?
Tell Mitra to post only the keywords whose position changed, and the agent leaves the rest in the sheet. Mitra still logs every position each week, so the history stays complete while the Slack post stays short. Ask for the ten biggest movers instead and the next run obeys.
Can the report show which pages caused the ranking change?
Yes — Mitra reads the ranking URL alongside each keyword, so every mover in the post names the page behind it. Grouping by page shows whether one article lost several keywords at once. Mitra reports what the positions say and leaves the diagnosis to you.

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